The Handbook of strategic public relations & integrated communications
(Book)

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Published:
New York : McGraw-Hill, c1997.
Physical Desc:
xxvi, 574 pages : ill. ; 26 cm.
Status:
Central
658.45 Han
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Central
658.45 Han
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Jun 26, 2019
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Format:
Book
Language:
English
ISBN:
0786311312

Notes

Bibliography
Includes bibliographical references and index.
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Citations
APA Citation (style guide)

Caywood, C. L. (1997). The Handbook of strategic public relations & integrated communications. New York: McGraw-Hill.

Chicago / Turabian - Author Date Citation (style guide)

Caywood, Clarke L., 1947-. 1997. The Handbook of Strategic Public Relations & Integrated Communications. New York: McGraw-Hill.

Chicago / Turabian - Humanities Citation (style guide)

Caywood, Clarke L., 1947-, The Handbook of Strategic Public Relations & Integrated Communications. New York: McGraw-Hill, 1997.

MLA Citation (style guide)

Caywood, Clarke L. The Handbook of Strategic Public Relations & Integrated Communications. New York: McGraw-Hill, 1997. Print.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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Grouped Work ID:
030b17e5-c649-ef65-3a69-b2801982e29b
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Record Information

Last Sierra Extract TimeJan 10, 2020 11:02:58 PM
Last File Modification TimeJan 11, 2020 03:45:51 AM
Last Grouped Work Modification TimeJan 11, 2020 03:45:49 AM

MARC Record

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504 |a Includes bibliographical references and index.
5050 |a Introduction. Twenty-first century public relations : the strategic stages of integrated communications / Clarke L. Caywood -- Career paths in public relations / Jean Cardwell -- The unseen power : a brief history of public relations / Scott M. Cutlip -- The role of research in public relations strategy and planning / Anders Gronstedt -- Global and local media relations / Matthew P. Gonring -- Broadcast media relations / John A. Bace -- Integrated marketing public relations / Thomas L. Harris -- Investor relations for shareholder value / Nancy A. Hobor -- Labor relations : union-management relations and negotiations / Mary C. Moster, Terence Franklin -- Connecting with consumers / Lisa Fortini-Campbell -- The strategic uses of corporate philanthropy / John A. Koten -- Issues management : managing trends through the issues life cycle / Raymond P. Ewing -- A strategic approach to crisis management / Kurt P. Stocker -- Environmental issues in public relations : a matter of credibility / Susan Croce Kelly -- Media transformation and the practice of public relations / Kevin A. Clark -- Managing a diverse workforce in a changing corporate environment / Marilyn Laurie -- Maintaining effective client-agency partnerships / David R. Drobis, John W. Tysse -- Ethical implications of corporate communications / Cornelius B. Pratt, Kihyun Shin -- Making the CEO the chief communications officer : counseling senior management / John D. Graham -- Excellence in public relations / Larissa A. Grunig -- The role of public relations in mergers and acquisitions / Stan Sauerhaft -- Public relations in the food and beverage industry / Richard L. Nelson -- Image management through public relations in the insurance industry / Robert E. Gorman, James M. Dudas -- Public relations and the pharmaceutical industry / Elliot S. Schreiber -- The personal care products industry and public relations / Leah Landolfi -- Marketing and communications in the management consulting industry / James E. Murphy -- The role of public relations in the hospitality industry / John Wallis -- Public relations for high-technology industries / Michael Shore -- A practical guide to sports marketing and public relations / Steven H. Lesnik, Howard Schacter -- Public relations and communications in the publishing industry / Jackie Saunders Goettsch -- Harmonizing the healthcare message / Richard T. Cole -- Public relations in government / Brent Baker -- Public relations and communications for nonprofit organizations / Ray Boyer -- Public relations and communications for associations / Richard L. Hanneman -- Changing your own behavior to enhance behavioral results / Kerry D. Tucker, Larry Nuffer -- The value of effective speechwriting / Lee W. Huebner -- Clear writing for public relations practitioners / George Harmon -- The big idea : creativity in public relations / Sandra E. Moriarty -- The future of integrated communications and public relations / Clarke L. Caywood.
650 0|a Public relations.
650 0|a Communication in management.
650 0|a Communication in marketing.
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