Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching
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Bloomsbury Publishing 2018
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Description

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world.Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style,†? the "Bed Intruder†? song, an ASAPscience explainer, Rebecca Black's "Friday,†? or the "Evolution of Dance,†? Kevin Allocca's Videocracy reveals how these beloved videos and famous trends—and many more—came to be and why they mean more than you might think. YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube. In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online—watching, sharing, commenting on, and remixing the people and clips that captivate us—are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art—a lot more than you'd expect from a bunch of viral clips.

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Format:
Adobe EPUB eBook, Kindle Book, OverDrive Read
Street Date:
01/23/2018
Language:
English
ISBN:
9781632866769
ASIN:
B074J7JGVV
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Citations
APA Citation (style guide)

Kevin Allocca. (2018). Videocracy: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching. Bloomsbury Publishing.

Chicago / Turabian - Author Date Citation (style guide)

Kevin Allocca. 2018. Videocracy: How YouTube Is Changing the World . . . With Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching. Bloomsbury Publishing.

Chicago / Turabian - Humanities Citation (style guide)

Kevin Allocca, Videocracy: How YouTube Is Changing the World . . . With Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching. Bloomsbury Publishing, 2018.

MLA Citation (style guide)

Kevin Allocca. Videocracy: How YouTube Is Changing the World . . . With Double Rainbows, Singing Foxes, and Other Trends We Can't Stop Watching. Bloomsbury Publishing, 2018. Web.

Note! Citation formats are based on standards as of July 2010. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
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shortDescription

From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world.

Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style,†? the "Bed Intruder†? song, an ASAPscience explainer, Rebecca Black's "Friday,†? or the "Evolution of Dance,†? Kevin Allocca's Videocracy reveals how these beloved videos and famous trends—and many more—came to be and why they mean more than you might think.

YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted...

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From YouTube's Head of Culture and Trends, a rousing and illuminating behind-the-scenes exploration of internet video's massive impact on our world.

Whether your favorite YouTube video is a cat on a Roomba, "Gangnam Style,†? the "Bed Intruder†? song, an ASAPscience explainer, Rebecca Black's "Friday,†? or the "Evolution of Dance,†? Kevin Allocca's Videocracy reveals how these beloved videos and famous trends—and many more—came to be and why they mean more than you might think.

YouTube is the biggest pool of cultural data since the beginning of recorded communication, with four hundred hours of video uploaded every minute. (It would take you more than sixty-five years just to watch the vlogs, music videos, tutorials, and other content posted in a single day!) This activity reflects who we are, in all our glory and ignominy. As Allocca says, if aliens wanted to understand our planet, he'd give them Google. If they wanted to understand us, he'd give them YouTube.

In Videocracy, Allocca lays bare what YouTube videos say about our society and how our actions online—watching, sharing, commenting on, and remixing the people and clips that captivate us—are changing the face of entertainment, advertising, politics, and more. Via YouTube, we are fueling social movements, enforcing human rights, and redefining art—a lot more than you'd expect from a bunch of viral clips.

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