Algorithms of oppression: how search engines reinforce racism

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A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for "black girls"-what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance-operating as a source for email, a major vehicle for primary and secondary school learning, and beyond-understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.
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9781479849949
9781479833641
9781479837243
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Grouped Work IDb8a3e936-88e0-5014-bdc2-5d3b9cc8d3d2
Grouping Titlealgorithms of oppression how search engines reinforce racism
Grouping Authorsafiya umoja noble
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2020-12-02 03:52:06AM
Last Indexed2020-12-02 05:07:24AM
Novelist Primary ISBN9781479837243

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display_descriptionA revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for "black girls"-what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance-operating as a source for email, a major vehicle for primary and secondary school learning, and beyond-understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.
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subject_facetDiscrimination
Google
Search engines -- Sociological aspects
title_displayAlgorithms of oppression : how search engines reinforce racism
title_fullAlgorithms of Oppression How Search Engines Reinforce Racism
Algorithms of oppression : how search engines reinforce racism / Safiya Umoja Noble
title_shortAlgorithms of oppression
title_subhow search engines reinforce racism
topic_facetComputer Technology
Discrimination
Nonfiction
Search engines
Sociological aspects
Sociology